This better be good. The southern alignment concept is all but scrapped. ODOT’s whittled its bridge architecture design plans from 11 to 3 for the infamous Innerbelt Bridge that spans the Cuyahoga River. Two designs are cable-stay. One design consists of a steel arch.
That’s right, there are now three design teams in the world that make the grade. Three visionary agencies uniquely qualified to drive the future of highway experience for Northeast Ohio, for generations to come.
Cleveland: Made by Design
Listen, every urban happenstance bears the best and worst of what man has to offer. Let’s not pretend Greater Cleveland is any different from New York, San Francisco, Toronto, or London in this regard.
The difference is, these metropolitan Mecca’s know what design means. They’ve grown skilled at a) building great stories b) changing with confidence and (this one’s fundamental) c) they use design to reinvent themselves, over and over and over.
Design Means…
Design means… I don’t have to ask permission
Design means… something different for everyone
Design means… it’s for me
Design means… information’s your friend
Design means… something sophisticated
Design means… more than styling
Design means… better business
Design means… we continue to evolve
Design means… something new every time
Design means… making positive change
Design means… a better life
Design means… I have a choice
Design means… freedom
Design means… I won’t go hungry
Design means… new discoveries
Design means… creative economies
Design means… we get to work in jeans
Design means… hidden meaning
Design means… technology is more human
Design means… everything to some
Design means… little more than afterthought to others
Design means… we have power to define human experience
Design means… I have something to say
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Asides
» “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains or the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. “ — Steve Jobs



